Tag Archives: keyword research

Plan & Profit from Facebook Advertising

How to Plan & Profit from Facebook Advertising

How to Plan & Profit from Facebook Advertising

Facebook is in millions of homes around the world. In fact, it has more than 500 million active users. (An active user is someone who has been on the site in the past 30 days.) On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,” Zuckerberg announced.
While Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences.
Facebook allows you to narrow your ads to be seen by more specific demographic (i.e. Age, Sex, Location and often interest).


Keyword Research for Dummies

Keyword Research for Dummies

Keyword Research for Dummies

Keyword research is one of the most critical components of any internet marketing campaign. Without proper keyword research, it will be much harder for people to find your website. Keywords are the words and phrases people search for when they visit a search engine. If you wanted to buy the television show Lost on DVD, you might search for “Lost DVD” or “Buy Lost on DVD”.
If your site doesn’t have the right keywords, no one will be able to find it. Thus, it is vital that you choose the right keywords, and you add them to your site in the right places to ensure proper search engine optimization.
In this report, I’m going to teach you exactly how to find the right keywords for your niche, how to choose the ones you should focus on more heavily, and where you should add them on your pages in order to have the best possible effect for SEO purposes.