Daily Archives: May 25, 2012

101 SuperTips

101 SuperTips

101 SuperTips

Welcome to the fourth book of the SuperTips series. We’ve had
- Ad Tracking SuperTips
- ClickBank SuperTips
- Forum SuperTips

Now for a collection of tips ranging over the whole of the Internet Marketing field.
101 SuperTips
I hope you find some useful ideas. Your comments are welcome. For contact
details see the ‘Preface’ section.


10 Ways to Write More Effective Ads

10 Ways to Write More Effective Ads

10 Ways to Write More Effective Ads

What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship multiplied.

Nothing more.

And advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell. Period.

The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.